Not so long ago mobile apps were a commodity that
only corporations and big businesses could afford. However, thanks to the rapid
development of mobile technologies many medium and small businesses can afford
a mobile app. Mobile apps have been doing small
miracles for many medium and small businesses. The positive effects and the
value they provide is noted in various reports from several research agencies.
The following list contains the top ten ways a
business can grow with a mobile app.
Customer
support
An app makes it easier for your clients to reach
your customer support. At the same time, it becomes easier for your customer
support people to direct their attention on your app and answer questions
there. It’s a win-win situation for both the clients and the customer support
people. Mobile apps work as a boon for a business and make customers their top
priority.
Promotions
Having an app means it’s much easier to reach out
to your loyal customers about a new product or a promotion you are running.
Everyone with the app will see the notification on their app. That helps
businesses sell directly to their client base.
Build a community
According to statistics, an average American uses
the mobile device for more than two hours every day. The idea is to increase
the engagement of your users, as well as to create a base of loyal users. Many
apps include features like comments, chatting and post sharing to social networks.
According to some company reports, those features increased user engagement and
raised brand loyalty.
Market research
There is no better focus group than your app
users. An app presents a unique opportunity to test their opinion about a new
product or service you want to launch. Motivate your users with a perk or two,
and you will get the best possible feedback. Best focus group ever.
Build loyalty
A mobile app builds loyalty with customers and
from one time buyers creates repetitive ones. You can show their savings
directly on their account and give exclusive discounts only for the app
holders. To them, that will send the message that you value their loyalty and
for you, that will translate in pure profit.
Save their
payment details
Your customers can save payment details and can
buy stuff or services with the click of a button. It might look like a small
matter, but most people dislike the part when they need to provide their bank
and card information over and over. On the other hand, a one-click payment on
an app they trust is pretty convenient.
Complement your
website
Mobile apps and websites go hand in hand, and
that's pretty much a fact recognized by all serious businesses. They both
complement each other each in its way. A website is perfect for when you are
sitting in front of your PC, while an app is perfect when you are on the go or
don't have a PC nearby.
Reach out to a
younger generation of users
A significant percentage of young people use apps
and don't bother with anything else. A business with an app is more appealing
to that group of people. The trick is to make them install it by providing some
enticement. Something that will grab their attention and make them curious.
Rest is up to them and if they think the app is worth their time.
Increase Brand
Recognition
When it comes to marketing, pretty much the same
things are repeated over and over and is difficult to stand out. Flashy sign
boards, magazine and newspaper ads, social media advertising...everyone is
doing the same thing. Uniqueness is necessary to create a real brand. However,
when you combine all those advertisement strategies, customer engagement can do
miracles to your brand recognition efforts. This is a proven approach that has
already given great results for certain companies.
Be ahead of
your competitors
It's 2019, yet there are so many businesses that
ignore the need for a mobile app even though all the data points to that.
However, that plays in your favor. Nowadays, developing a business app is much
cheaper and faster than a few years ago. For most of the businesses it is not a
question whether they can afford it or not, it is a question of willingness and
execution. If you have an application representing your brand or business, then
it will get you an edge over your competitors.
A mobile app offers a ton of benefits. Not having
one, provides a ton of disadvantages. The question is a rather simple - on what
end do you want to be? The one that grows or the one that stagnates and watches
the progress of others.
